Yes! A Good Direct Mail Return
Most small businesses have a hard time of making a go of things. They may find it hard to keep their doors open; a saving endeavor can be a direct mail campaign. This type of campaign can give you the type of direct mail return that you need. It is important to keep good records if you want to conduct a direct mail campaign and get the kind of direct mail return you need. By that I mean, its important to keep or get data like customers addresses and phone numbers to keep in your database.
You need to plan your direct mail campaign carefully in order to get the direct mail return you need. There is nothing more frustrating than having to spend money on a campaign and not getting any results. You need to include an advertising message, a great presentation, a special offer of some kind, and ask your prospect to take some kind of action. If you do all of these things effectively, then you will get a good direct mail return. With all of the above you are likely to get a 2 to 3% direct mail return on your campaign and that means sales for you, and a larger customer base. Direct mail can be a really affordable option for most small businesses, and there is no reason why most small businesses should not try this technique at least once. Direct mail postcards are easy to to produce, and fairly easy and economical to distribute. Decide on if you are going to send a postcard or an envelope. To help you make this decision you will need to decide how many mail outs you plan to do and what your budget is. Post cards cost less, but envelopes sometimes have a better direct mail return. If you decide to use envelopes then put some kind of attention getting statement on the outside of the envelope. Be sure that it is not in an area that needs a barcode or stamp area. You can find that out by checking with the US postal service. Offer some kind of free give away, discount or offer with a time limit on it. This will assure you of a better direct mail return. When writing the letter that goes in your envelope be sure use a title with a motivation something that will make the reader want to take action. Then build your content in a way that makes him take action. You should list the benefits that the customer will receive when he buys your product. Try to create an urgency to buy your product. Include some sort of card that the recipient can use to send back to you. A type of order form and prepaid postage envelope that he can send back to you. This will increase your direct mail return greatly, because the customer doesn't have to spend money on postage or come into the store. Use some form of promotional code that on the reply form that way you will know how your direct mail return is working. |